As the sun rises on a new decade of pop fashion, the hipster’s shadow slowly creeps over more and more of the urban landscape. Who knew? – Goodwill and Salvation Army gave birth to inspiration for teenage retail outfitters. As the hipster identity is continually co-oped by mainstream consumer culture, will real hipsters be forced deeper and deeper into the closet of ironic self expression? I’ll let you know the next time I see a couple in skinny jeans cranking a gramophone together in prospect park.
The thrift experience used to be an amazon of glorious mothball stenched, armpit stained, stretched out collars – where the shirt actually fitting you was less important than the sweet graphic or reference pressed on its poly/cotton surface so many years ago. Indiana Jones’s got nothin on this shit. Gratifying was the day you came across a perfect fit and graphic/color for 3 bucks on the purple tag sale rack. Sometimes it fit, but you had to force yourself to wear a shade of red that to some people just looked pink. Or there was the day you scavenged the new arrivals box and found that classic 70′s logo heather grey and red Mickey Mouse ringer you always wanted. Those days are gone Dr. Jones.
For authentic vintage, today you can buy 5 different versions of the holy grail Mickey shirt for $250 dollars a pop on Melrose – or on Ebay. Don’t look for that treasure at Goodwill. The thrift’s fashion desert is littered with discarded Tommy Hilfiger, J. Crew and contextually ironic “pre-worn” Abercrombie & Fitch. Don’t get excited – that REO Speedwagon vintage baseball style 3/4 sleeve in the distance is only a mirage. What was life like before American Apparel invented the perfect 50/50? Someone once told me that the perfect tee can only come from an older sibling. Or someone else’s older sibling. Someone had the idea to make multi-sized brand new tees that look and feel like they belonged to your older bro. Or your stoner dad. Or your mom. Moms got stoned too.
So, if you love Zeppelin, but you never saw them live, and you weren’t even born yet in 77, but you wish you were and that you saw them live back when they were, well. …there’s a perfect shirt for you. Pre-washed, pre-worn, and post-modern, in a modern sort-a way. So soft, you’ll think it’s Kashmir. Sorry. Couldn’t resist.
(Vintage / New Stock)