16 VINTAGE APPLE ADS

02 Nov 2010

Apple Computer Inc. was established on April 1st, 1976 and incorporated on January 3rd, 1977.  At the time, the “personal computer” was a bit more of a novelty than the irreplaceable device it has become today.  These 16 vintage ads, showing products like the Apple-1 and Apple II, display the beginnings of Mac’s brand identity.

Who bought a computer four decades ago?  In Apple’s words from an ad published in 1979, “Thousands of people have already discovered the Apple computer – businessmen, students, hobbyists.  They’re using their Apples for financial management, complex problem solving – and just plain fun.”  Let’s take a moment to look back at the Apple brand and see how the times have changed and maybe, how they haven’t.

apple macintosh computer computers vintage advertisement ad ads old antiquated computer products retro future steve jobs iphone 4G ipod ipad

apple macintosh computer computers vintage advertisement ad ads old antiquated computer products retro future steve jobs iphone 4G ipod ipad

apple macintosh computer computers vintage advertisement ad ads old antiquated computer products retro future steve jobs iphone 4G ipod ipad

apple macintosh computer computers vintage advertisement ad ads old antiquated computer products retro future steve jobs iphone 4G ipod ipad

apple macintosh computer computers vintage advertisement ad ads old antiquated computer products retro future steve jobs iphone 4G ipod ipad

apple macintosh computer computers vintage advertisement ad ads old antiquated computer products retro future steve jobs iphone 4G ipod ipad

apple macintosh computer computers vintage advertisement ad ads old antiquated computer products retro future steve jobs iphone 4G ipod ipad

apple macintosh computer computers vintage advertisement ad ads old antiquated computer products retro future steve jobs iphone 4G ipod ipad

apple macintosh computer computers vintage advertisement ad ads old antiquated computer products retro future steve jobs iphone 4G ipod ipad

apple macintosh computer computers vintage advertisement ad ads old antiquated computer products retro future steve jobs iphone 4G ipod ipad

apple macintosh computer computers vintage advertisement ad ads old antiquated computer products retro future steve jobs iphone 4G ipod ipad

apple macintosh computer computers vintage advertisement ad ads old antiquated computer products retro future steve jobs iphone 4G ipod ipad

apple macintosh computer computers vintage advertisement ad ads old antiquated computer products retro future steve jobs iphone 4G ipod ipad

apple macintosh computer computers vintage advertisement ad ads old antiquated computer products retro future steve jobs iphone 4G ipod ipad

apple macintosh computer computers vintage advertisement ad ads old antiquated computer products retro future steve jobs iphone 4G ipod ipad

apple macintosh computer computers vintage advertisement ad ads old antiquated computer products retro future steve jobs iphone 4G ipod ipad

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Apple 2005

25 Jun 2010

apple time magazine what's next ipod

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    PopPowWow is the celebration, juxtaposition, and discussion surrounding resonant imagery from popular culture.